They may be responsible for promoting events, contests, or new products on their organization’s social channels. They likely perform audits to identify the strengths and weaknesses of their company’s social media strategy, then use that information to improve future posts and campaigns. In a broad sense, they plan an organization’s strategy around marketing, advertising, and finding leads via social media. In larger companies, this may be a slightly more junior role that supports the social media manager in planning and executing social media strategy. While social media managers are likely to have social strategy as an important part of their role, social media strategists make it their number one priority. The role is often flexible, requiring social media managers to wear many hats.Īverage annual social media manager salary: $50,473* In smaller organizations, they may also be in charge of more day-to-day tasks like writing social copy, answering questions from followers, and replying to comments on their social channels. They are responsible for representing their company’s brand on social as well as developing social media campaigns. Their goals likely center around increasing brand awareness, driving traffic to their organization’s domain, and cultivating leads and sales. They create and execute an organization’s social media strategy. Social media managers are strategic in nature. So what exactly defines the role of a social media manager? This may make sense if you work for a small business that only has one person in charge of social media, but if you work for a midsize or large company, it’s a bit unclear. In many organizations, it’s used as a catch-all term to describe anyone who works with social media. Social media manager is probably the most common job title among social media professionals, and it’s also constantly changing.